Sereno Ridge Privacy Policy

This is the website of Sereno Ridge

We collect the e-mail addresses of those who communicate with us via e-mail, or through information volunteered by the consumer, such as survey information and/or site registrations. The information we collect is used to improve the content of our Web page and services. It is not shared with other organizations for commercial purposes. We do not set any cookies.

If you do not want to receive e-mail from us in the future, please let us know by sending an e-mail.

If you supply us with your postal address on-line you may receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by calling us. Please provide us with your exact name and address. We will be sure your name is removed from the list.

Persons who supply us with their telephone numbers on-line may receive telephone contact from us with information regarding new products and services or upcoming events. If you do not wish to receive such telephone calls, please let us know by sending us e-mail or calling. Please provide us with your name and phone number.

With respect to Ad Servers: We do not partner with or have special relationships with any ad server companies.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our Web site to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our Web site periodically. Customers may prevent their information from being used for purposes other than those for which it was originally collected by calling us at the number provided above.

Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access this information by writing to us at the above address. With respect to security: We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site. If you feel that this site is not following its stated information policy, you may contact us at the above addresses or phone number.


Privacy and confidentiality


The guests of Sereno Ridge Recovery (SRR) have the right to confidentiality concerning personal health information under and the Health Insurance Portability and Accountability Act of 1996 (HIPAA), 45 CFR. Pts. 160 & 164 and 42 CFR 2. Information contained in a guest’s substance use disorder record shall be disclosed only with the consent of the guest unless otherwise provided herein.


Protected information, includes, but is not limited to:

  • On-site and off-site correspondence.
  • Telephone correspondence.
  • Face-to-face correspondence.
  • Written correspondence.
  • The provision of any other information that would disclose the identity of an individual as an alcohol or drug abuse guest.
  • The provision of identifiable health information, including record numbers.
  • Protected Health Information (“PHI”) as defined pursuant to HIPAA.


  • A guest is entitled to inspect and copy the guest’s own substance use disorder record. 
  • Upon a guest’s written request and reasonable notice, a guest’s substance use disorder record shall be made available for inspection and copying by the provider at any time to an individual or organization designated by the guest or to the guest’s legal representative. 
  • A guest’s written request for the release of the guest’s substance use disorder record under this section must include the following: 
    • The name of the guest. 
    • The name of the person requested to release the guest’s substance use disorder record. 
    • The name of the person, provider, or organization to whom the guest’s substance use disorder record is to be released. 
    • The purpose of the release.
    •  A description of the information to be released from the substance use disorder record. 
    • The signature of the guest. 
    • The date the request is signed. 
    • The name and signature of the staff member witnessing the guest’s signature.
    • A statement that the guest’s consent to release of substance use disorder records is subject to revocation at any time, except to the extent that action has been taken in reliance on the guest’s consent. 
    • A statement that the revocation may be oral as well as written.
    • The date, event, or condition upon which the consent for release of information will expire, not to exceed one (1) year from the date of its execution. The date, event, or condition on which the guest’s consent to release of substance use disorder records will expire if not previously revoked. 
    • Notification to the information recipient prohibiting re-disclosure.
  • Unless otherwise specified in a written request under this section, a request for release of records is valid for one hundred eighty (180) days after the date the request is made. 


In addition, SRR protects guest confidentiality in compliance with 42 CFR part 2 and will not disclose any records relating to the identity, diagnosis, prognosis, or treatment of any guest without obtaining written consent from the guest except in the following situations:

  • Mandatory disclosures
  • When reporting child abuse and neglect
  • When reporting a cause of death
  • By means of a valid court order
  • Permitted disclosures
  • Medical emergencies
  • If reporting a crime on the premises or against staff
  • To the Alabama Department of Mental Health (ADMH) 
  • To outside evaluators or accreditors.

Guests are notified of their right to submit complaints concerning the handling of their health information.  A description of the complaint procedure is be included in the Notice of Privacy Practices.  

  • If a resident informs a staff member that they wish to complain about facility’s privacy practices, the staff member encourages the resident to submit a written complaint. 
  • Each complaint, whether received verbally or in writing, will be logged and will be investigated regarding the circumstances of the complaint.  The complaint will be addressed with a written response to the resident within 5 days of receipt of the complaint. The resident shall be informed about other sources of assistance if the complaint has not been resolved to their satisfaction.  
  • If, during the course of investigating a resident’s complaint, it is determined that the facility was noncompliant with confidentiality and/or privacy standards, or that any staff member or other party has violated a resident’s privacy rights, the facility will make recommendations regarding appropriate corrective action.
  • A guest will not be subject to harassment or discriminated against due to his/her filing of a complaint of an alleged violation of privacy or for opposing reasonably, and in good faith, a practice that he/she considers to be unlawful.
  • Copies of all complaints and responses to complaints will be maintained by the facility for at least six years.


  • Private space is available for conducting:
    • intakes;
    • assessments;
    • individual, family, and, when provided, group counseling; and
    • resident meetings
  • Consumer privacy is maintained with regard to visitors and other non-facility personnel by limiting access
  • All visitors and non-facility personnel must sign in at the front desk
  • All visitors and non-facility personnel must sign an acknowledgement concerning preserving the privacy and confidentiality of all guests. 


Guests are informed of their confidentiality rights and the facility’s privacy practices at admission. Each guest receives a written Notice of Privacy Practices document which is reviewed with them by the Intake Counselor, signed by each, and kept in the guest’s file. The notice:

  1. Informs the guest of the federal law and regulations that protect alcohol and drug abuse patient records.
  2. Describes limited circumstances of disclosure.
  3. States that violation of the law and regulations is a crime.
  4. States that the guest’s commission of a crime on the premises or against program personnel is not protected.
  5. States that suspected child abuse or neglect may be reported.
  6. Provides citations to the applicable federal law and regulations.
  7. Is provided in writing and orally in a manner understood by the guest.
  8. Identifies program personnel authorized to disclose protected guest information.  


On receipt of an information request by an authorized receptor the appropriate release forms are completed and signed by the staff member requesting the release.  This can be done electronically through the records system or manually through a word document.  The release can only be completed with the authority of the Executive Director.  The person making the disclosure will verify there is a valid release, document the exact nature of information released, if protected information is released in paper version, a copy will be filed and documented in note.  Confidential information in a guest’s record that pertains to other guests shall not be released.